What is the intention of a Capability Statement?
Government contracting has changed into a very competitive اختبار قدرات تجريبي marketplace, thanks to its potential for being very profitable. Companies of all sizes, from small, micro-firms with one employee to large, mega-firms with thousands of employees have been successful in selling services and products to government agencies at the federal, state, city, local and city and county levels.
However, competition has enhanced as more companies try to break into, compete in, and stay successful in this market. Five years ago, no one knew what a Capability Statement was, and now, it is a critical tool to help you be as successful as possible, no matter what size company you represent.
Another complicating factor is that fewer people are employed by the costa rica government to handle outreach and acquisitions. This means that contractors must know how to distill the information that is most important to a particular decision-maker, state it in a clear, succinct manner, and reinforce its importance to the prospect, even more so than in the past.
Successful firms use their Capability Statement for many purposes:
i Required in many government registration processes
i A door-opener to new agencies
i Evidence of training course
i Evidence of past performance
i It will set your apart from your competitors
Capability Statement Format
A Capability Statement should be very brief (only a couple pages), to the point and specifically related to the individual agency’s needs. Ideally, it is a living document that will change depending on the targeted agency. Why is this? Because savvy contractors know that each agency has it’s own mission and focus, and they speak right to those in their capability statement.
It is important that the document be successfully interesting and have similar video elements to your company’s brand and logo. It must also be a searchable document that can easily be sent as a PDF file.
Therefore, we advice that Capability Statements are created in Word or Publisher using a template that demonstrates a business’s brand with its own logo, colors and video identity. It is important to fit all critical information on one side of one page. The second side, if absolutely necessary, may contain additional supporting data important to the targeted agency such as case studies of past successful projects.
Capability Statement Contents
The five key areas included in a successful are:
- Core abilities
- Past performance
- Corporate data
- Contact information
It is best to call the document a Capability Statement. This should be stated at the top of the document. This is a term known throughout government contracting decision-makers, and indicates that you have familiarity with the contracting process. A Capability Statement should also show a business’s logo and other branding elements, for recognition, and grow without any long sentences, instead, using short sentences and bulleted lists for quick visual deciphering.
When composing a Capability Statement, use the following section labels: Core Abilities, Past Performance, and Differentiators. These are the key elements that government buyers are looking for in order to make a speedy decision.
Show contact information, including web site and a specific model’s name, email and cell phone number, on each side (page) of the document.
Create a new document for each agency, prime or teaming opportunity. This way each Capability Statement has all the information it takes for that opportunity, and only the needed information.
A Capability Statement is preferably only one page, one side. Go to two sides as long as absolutely necessary.
Save and distribute as a PDF, not a Word, PowerPoint or other format. Save the document with your company’s name in the file name. Many federal agencies block Word and Publisher documents because they may have trojans, however, a PDF file is much safer, usually smaller and stays successfully consistent when shipped.
These are short introduction statements relating you’re able to send core abilities to the agency’s specific needs accompanied by key-word heavy topic points. This is not everything a good is able to do, but the core expertise of a firm, specifically related to the agency this Capability Statement is written for, its mission and identified opportunities.
Start by listing past customers for whom your business did similar work. Prioritize beginning with related agency, to everyone federal to other government, to commercial contracts. If the past projects do not relate to the targeted agency’s needs, do not list it.
Tip: Ideally, include specific contact information for immediate references. Include name, title, email and phone. Make use of this information when meeting with decision-makers. Leave this information off the Capability Statement when you are sending the PDF as an initial outreach effort or leaving as a handout at meetings.
Doing business with the costa rica government is highly competitive. Contractors have the burden of dealing with this competitive market and rising above the other contractors. Many companies who want to increase sales to the government market do not have a clear value statement describing what makes them not the same as their competitors. A succinct, clear statement that relates to the particular needs of the agency is and what will help the procurement and purchasing people, the program administrators and end users realize why they should pick your firm over other competitors.
Sample Differentiator Questions:
How is your company best suited for the needs of this agency? The facts about your services that produce you stand right out of the rest? The facts about your people that give you the advantage over your competitors? Why are your products better solutions than the others that are available?
If these benefits cannot be clearly disseminated, it is impossible for a decision-maker to create a clear recommendation for your company over one of your competitors. Many companies fail to take this critical step. And they wonder why they are missing out on contracts.